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Visual Merchandising and Display
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This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colou
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Date de sortie | 12 juin 2020 |
Langue | Anglais |
Éditeur | Hoaki Books |
Catégories | |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format Papier |